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High Responsibility and Positive Approach: Several reviewers have praised Meiro for their high responsibility and positive approach. Users …
Overview
What is Meiro?
Meiro is a Customer Data Platform (CDP) that collects, cleans, and unifies customer demographic and behavioral signals into an actionable Single Customer View. The key component of Meiro CDP is a cross-device identification engine that allows users to track users'…
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What is Meiro?
Meiro is a Customer Data Platform (CDP) that collects, cleans, and unifies customer demographic and behavioral signals into an actionable Single Customer View. The key component of Meiro CDP is a cross-device identification engine that allows users to track users' interaction with a brand…
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Product Details
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- Tech Details
What is Meiro?
Meiro is a Customer Data Platform (CDP) that collects, cleans, and unifies customer demographic and behavioral signals into an actionable Single Customer View.
The key component of Meiro CDP is a cross-device identification engine that allows users to track users' interaction with a brand across all channels and touchpoints, from the first contact to sales to retention, online to offline. Meiro CDP offers augmented data points in a variety of direct marketing channels as well as in direct integration with programmatic advertising.
Meiro's Customer Data Platform features ETL & reverse ETL designed for private control. Meiro's delivery model supports any cloud provider, anywhere in the world, and on-premise hosting, to ensure compliance with any data privacy framework.
Meiro Features
- Supported: Cloud or On prem - Meiro CDP co-locates with the user's data
- Supported: Turns structured data and insights into action, no coding or IT work required.
- Supported: Real Time Resources - Fresh, up-to-the-minute data
- Supported: Data consolidation - Prepared data through automatic data collection and cleansing.
- Supported: Single customer view - Builds a detailed picture of customers across every platform and uses behavioural insights to build personalisations in real time.
- Supported: Segmentation - Algorithms decide on the best audience segmentations tailored to any use case.
- Supported: ETL/ Reverse ETL with 190+ connectors
- Supported: Report designer - Options to export data to a main BI
- Supported: Integrations with programmatic advertising - Target audience segments and lookalikes in Google, Facebook, TikTok, and Twitter ads
- Supported: Mobile Push notifications (real-time) - Configure and personalize mobile app notifications directly from Meiro CDP dashboard
- Supported: Dynamic web content - create and personalize pop-up and embedded banners on a website
Meiro Screenshots
Meiro Video
Short Animated Overview on Meiro Customer Data Platform
Meiro Integrations
- Google Forms
- Tableau Server
- Google Cloud Storage
- Zoho CRM
- Mailchimp
- AppsFlyer
- PostgreSQL
- MySQL
- Google BigQuery
- Google Ads
- Semrush
- Adobe Analytics
- Shopify
- AWR
- Facebook Ads
- SmartEmailing
- Salesforce
- TikTok Ads
- YouTube Advertising
- Hubspot
- LinkedIn Ads
Meiro Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
High Responsibility and Positive Approach: Several reviewers have praised Meiro for their high responsibility and positive approach. Users appreciate the team's dedication to meeting challenges head-on and their proactive attitude towards problem-solving.
Great Communication and Value of Functions: Many users have expressed satisfaction with Meiro's communication style and the value they provide through their functions. Reviewers appreciate the clear and effective communication from the Meiro team, as well as the usefulness and effectiveness of the platform's functions.
Useful for E-commerce Personalization and Retail Media Monetization: Multiple users find Meiro particularly useful for e-commerce personalization in marketing and experience, as well as retail media monetization use cases. They highlight how Meiro enables them to create personalized experiences for customers in these domains, leading to improved conversion rates and revenue generation opportunities.
High Skills Required: Some users have mentioned that deploying use cases in Meiro requires a high range of skills, indicating that it may not be user-friendly for less technical users.
Lack of Community Support: Users expressed a desire for a community or platform where they can exchange ideas and find inspiration, suggesting that the current lack of community support is seen as a drawback by multiple reviewers.
Usability Improvement Needed: Reviewers pointed out that certain features could be quicker and easier to use, implying that there is room for improvement in terms of the software's usability. Enhancing these aspects would enhance user experience and make the software more intuitive.
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